Nvidia CEO Jensen Huang says we need to 'deal with social norms' surrounding AI but apparently that means 'just go engage it'
PC Gamer
Associated Press interview
“We need to create new social norms ... I would advocate that everybody use AI. Just go engage it.”
Jensen Huang16 June 2026- What you'll lose1/5
Opting out, off the table.
- Condescension3/5
The first new social norm: everyone uses AI.
- Tone-deafness3/5
The chip seller's advice: use more.
- Doom0/5
None.
- Hypocrisy0/5
None.
Full time7 pitchforksof a possible 25
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Call received. VAR is having a look: the referee reviews every call, and the score stands until then.
The occasion
Associated Press interview, 16 June 2026.
Context
In an AP interview, asked how society should adapt to fast AI change, Huang compared AI to cars (regulation, technology and social norms all had to change) and said the first norm he would advocate is that everybody uses AI. The AP text says the interview was 'Tuesday'; PC Gamer reported it on 2026-06-17, so Tuesday is 2026-06-16 (the Broadband Breakfast copy carries a later AP dateline).
Crowd reaction
Critical commentary
PC Gamer (2026-06-17) says the answer 'isn't particularly satisfying', that 'just use a car' would not have convinced anyone, that 'free' AI is 'free' 'my arse', and wonders whether the plea reflects worry that weak end-user demand will catch up with Nvidia's customers. Mild.